“We don’t do gay.” Nivea Skincare accused of homophobia.
FCB, one of the largest advertising agencies in the world, has parted ways with Nivea, amid allegations the skincare brand rejected an image of two men touching hands.
According to Ad Age, an openly gay FCB creative professional was on a conference call meeting when a rep from the client told the team, “we don’t do gay at Nivea.”
Nivea was founded in Germany in 1882, and FCB’s relationship with Nivea goes back more than a century. FCB announced it was terminating its global Nivea account at the end of 2019, when contracts expire.