Zales becomes first jewelry company to offer wedding rings for LGBT brides and grooms

Zales, a national jewelry company, is joining the same-sex wedding market by offering a line of mens engagement rings for the LGBT community.

The jewelry stores have recently started carrying Love and Pride, a collection designed by out artisan Udi Behr, in dozens of stores — in the U.S. and Canada.

“Now, the LGBTQ community knows that Zales stands with Love and Pride and with them,” says Behr. “The idea that malls and retail stores across America will have Love and Pride displays for wedding and engagement rings and other LGBTQ-friendly jewelry is a milestone.”

“As we reach out to the LGBT community across the country, Zales has been an amazing ally, providing training and support to all their stores to provide the most inclusive and thoughtful experience for couples who are looking for beautiful jewelry that speaks to their hearts as they marry,” he added.

Love and Pride’s jewelry collections include engagement, commitment, wedding and anniversary rings. Behr has previously partnered with high-end retailers including Fred Segal and Saks 5th Avenue. The Zales collaboration is their largest to date, and comes one year after the Supreme Court ruling brining marriage equality to all 50 states.

Story via NewNowNext