shopping

Mass media continues to target hands-on heterosexual dads. CBS News calls them "hip". Advertising Age says they're "modern".

They want to sell handbags to dads. I'll buy. Actually, I already have.

MediaPost Publications reports on research that explores new generations of dads - considering these men "a new breed who are more involved with their children's lives and more likely to make day-in, day-out types of product purchases..."

Gay dads are a growing segment for exploration by marketers.