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Toronto
Urban guru says acceptance of gays and lesbians makes cities and towns more profitable. Cities should embrace its avant-garde.
Richard Florida, considered by some as the guru of urban economic development, was recently welcomed to the University of Toronto's business school.
He's started a $120-million project at the University to research how wealth is created in urban settings.
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Toronto Tourism: "As Gay As It Gets". The Canadian homo-hotspot attempts to attract us with a targeted ad campaign.
That's the message behind a new Tourism Toronto campaign marketing the city as one of the world's top destinations for gays and lesbians.
As any marketer knows, gays are "high-value" travellers. Worldwide, the gay travel market is a $55-billion industry.
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