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Put away your snorkel and flippers, your fish tank and filter and get ready for the ultimate virtual underwater experience. ApplauseĀ® from Russ, a brand of Russ Berrie and Company, Inc. (NYSE:RUS) and its subsidiary Russ Berrie U.S. Gift, Inc., introduces SeaPalsā¢, a new line of marine-inspired plush that allows members to create their own virtual and interactive aquarium amid realistic ocean scenery.