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Fertility groups have branded a Canadian radio station "tacky and distasteful" after it launched a competition to "win a baby".
Ottawa music station Hot 89.9 unveiled the contest on its breakfast show last month, offering three rounds of fertility treatment worth $35,000 (£21,700) to the contestant who convinced listeners and a panel of judges, including fertility specialists, they were most deserving of the prize. Those entering were asked to write 100 words on why they should win.
A controversial lottery, offering £25,000 worth of IVF treatment as a prize, has been given the go ahead. The Gambling Commission has licensed To Hatch, a UK charity offering fertility advice, to sell tickets to win the fertility treatment in a monthly draw.
The creator of To Hatch, Camille Strachan said: 'We will offer struggling couples a completely tailor made service. We hope the To Hatch Lottery can ease the burden on the NHS and reduce the stress slightly on some of those who are struggling'.