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The Respect for Marriage Coalition will launch full-page ads in several major newspapers and a TV spot featuring President Obama, Colin Powell, former first lady Laura Bush and former Vice President Dick Cheney.
The goal of the $1 million media campaign is to show that Republicans and Democrats agree on the need for marriage equality.
The effort supports equality at a time when two major cases are going before the Supreme Court - one about the California marriage ban, the other about the federal Defense of Marriage Act.
WATCH the ad (may take time to load):