They are after your kids! Companies hope to make money by targeting your little geek.

The New York Post reports that competition for young Web users is like, extreme.

Chief among the competition is the new kids-themed Internet browser - called Kidzui. It was released this week.

"Billing itself as the Internet for kids, Kidzui will charge $9.95 per month or $99.95 per year and enable children aged 3 to 12 to view a collection of 500,000 curated videos, websites and pictures - all reviewed by 200 trained parents and teachers."

Kidzui joins pay sites like Club Penguin and ShrekBrowser.com.

Some experts believe charging to use the browser could prove to be a bad business decision, even if it plays into parents' safety concerns.

Meanwhile, free educational sites - including Noggin.com, PBSKids.org, and Starfall.com - exist.