ProudParenting.com - TiVo responds to our families' voices. Focus on the Family must remove its branding from Father's Day contest - Comments

This is EXCELLENT NEWS...

mikeandmichael — Fri, 27 Jun 2008 14:51:20 -0700

I am utterly surprised that TiVo, a well-known brand, allowed another organization use their company logo without TiVo's supervision. Brand management and brand equity are marketing 101 concepts. To build equity in one's brand, a company MUST manage where/how/why their brand is being used. The logo is a huge part of the TiVo brand.

I am also surprised that TiVo responded so quickly and favorably. Whew...now, I don't feel guilty about using my TiVo!

Great work...

I signed...

mikeandmichael — Sun, 15 Jun 2008 09:58:01 -0700

Too bad I can't cancel my TiVo subscription to make a point...we have a lifetime service!

FOF not posting submissions on Gay Dads!

Mon, 09 Jun 2008 12:22:41 -0700

Family Equality is looking into it, but thus far, Focus on the Family isn't posting the submissions from kids with gay dads (including my sons)!!! I know--Shocking--but hopefully this discriminatory practice will attract some press attention and exposure...

TiVo responds to our families' voices. Focus on the Family must remove its branding from Father's Day contest

Jeff — Thu, 26 Jun 2008 08:18:22 -0700

Family Equality Council contacted its members with an update on the relationship between TiVo and an active hate group. FEC learned of the unfortunate partnership on June 5 - and immediately asked its members to voice their concern directly to TiVo and sign a statement by Family Equality Council.

In an update to members on June 25, FEC Executive Director Jennifer Chrisler writes: