One of the biggest bridal retailers in the US has included a same-sex couple in their latest television ad. David’s Bridal latest ad campaign is a move to try and capitalize on non-traditional weddings – a market the company has struggled to reach in the past.
“We wanted to make sure this spot represented what we see from brides today. We value every type of bride,” says Liz Crystal, the company’s chief marketing officer.
Same-sex weddings have contributed around $1.6 billion to the US economy, AdAge reports.
via Gay Star News