AT&T “Turns Up the Love” to celebrate Pride with a $1M commitment to The Trevor Project


AT&T has announced a $1 million donation and a multi-year partnership with The Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to LGBTQ youth. Suicide is the second leading cause of death for youth aged 10 – 24, and LGBTQ youth are almost five times as likely to have attempted suicide compared to their heterosexual peers.

AT&T’s $1 million contribution is the single largest in The Trevor Project’s 20-year history. It will help modernize and transform The Trevor Project’s proven suicide prevention capabilities and help them serve four times as many LGBTQ youth via their digital platforms as previously possible. This means even more LGBTQ youth experiencing a crisis or contemplating self-harm will be able to reach trained and caring crisis counselors.

In addition to the $1 million contribution, AT&T will support the groundbreaking partnership with more than $675,000 worth of AT&T products and services as well as technology & connectivity expertise. AT&T will also recruit employee volunteers to further support the life-saving work of The Trevor Project.

The company is also celebrating Pride Month and beyond with a few other initiatives, which include:

  • LOVELOUD Festival Powered by AT&T: The second annual LOVELOUD Festival Powered by AT&T takes place at the Rice Eccles Stadium on July 28, 2018 in Salt Lake City, UT. Founded by Imagine Dragons front man Dan Reynolds, LOVELOUD is designed to ignite the relevant and vital conversation of what it means to unconditionally love, understand, accept, and support LGBTQ+ youth in our communities.
  • Exclusive Premiere of ‘Alone In The Game’: The AT&T original feature-length documentary premiering at the end of June, which follows a group of athletes and sports figures from the biggest stages in American sports, including the NFL, NBA, MLS, and NCAA, among others, to explore the ongoing struggles LGBTQ athletes are facing at the professional, collegiate and Olympic levels.

AT&T’s commitment to The Trevor Project and other initiatives are the latest in its exceptional history of supporting the LGBTQ community. In 1975, AT&T was one of the very first American companies to prohibit discrimination against employees based on sexual orientation. In 1998 the company adopted one of the very first domestic partner benefits programs for LGBTQ employees. And in 2006 it was one of the first companies to offer transgender-inclusive health care benefits. Supporting the LGBTQ community is an enduring priority at AT&T and it continuously identifies ways to advocate and foster inclusivity.

You can share your messages of love and acceptance all year long using #TurnUpTheLove on social media.

via press release