Disney introduces rainbow-colored Mickey Mouse ears for Pride Month

Disney is offering ‘Mickey Mouse Rainbow Love’ ears ahead of Pride month in June. The front of the hat features two Mickey Mouse hands that form a heart filled with rainbow colors. The new ears can be bought either at Walt Disney World in Florida or at Disneyland in California – and cost $17.99.

via Daily Mail

In recent years, the company has increased its representation in the LGBTQ community.

The 2017 live action Beauty and the Beast featured a gay character and on Disney Channel, Andi Mack became the channel’s first coming-out story line and a main LGBTQ character.

Disney has always enjoyed a sizable LGBTQ following, and its theme parks have been the setting for a number of same-sex proposals and weddings over the years. Still, the company has never officially sanctioned “Gay Days,” an annual Pride-like celebration that draws thousands of queer visitors to its U.S. resorts each year.

Image via @everythingdisney.55