This year, Starbucks has featured a lesbian couple on their holiday cups. “The cup is just the beginning…” their holiday ad begins, before cutting to various scenes of families – including a same-sex couple.
“The holidays mean something different to everyone,” the commercial says.
It isn’t the first time that the coffee giant has championed LGBT issues. The company has faced boycotts by the Malaysian and Indonesian governments over their support of gay rights. In fact, Starbucks’ CEO Howard Schultz has said in the past that he doesn’t want opponents of same-sex marriage buying their coffee or becoming stockholders.