“We don’t want to impose gender norms and we want to have something for everyone. It’s important that everyone, regardless of gender, can find something,” says design director of clothing company Toca Boca – which is partnering with Target due to the company’s progressive policies. In addition to clothing – items such as backpacks, pillows, and bedding is available.
via LGBTQ Nation
In 2015, Target announced it was doing away with labeling the toy section as “boys” and “girls.” Last year the company announced it would spend $20 million to add gender-neutral restrooms to all of their stores.
Toca Boca joins a number of other companies in offering gender neutral clothing, including Free to Be Kids, Jessy & Jack, and Muttonhead.