Introducing Levi’s 2017 Pride Collection. The company created a gender-neutral collection to help put an end to stigma and support organizations that stand up for equality.
This year’s collection was inspired by the AIDS Memorial Quilt. In 1988, LS&Co. employees added their panels to the quilt as a tribute to their colleagues and friends. Levi’s designers drew inspiration from that moment for this year’s collection, a reminder that we can never forget the people who lost their lives to this devastating disease.