For the second year in a row, Betty Crocker is an official sponsor for the Twin Cities Festival, aka Minneapolis Pride. The company announced this week that they will donate wedding cakes to same-sex couples getting married during Pride.
Betty Crocker will also ask Pride attendees what “home” means to them and share their responses with the “#HomemakerPride” hashtag. Those responses will be used to create a mural at the Betty Crocker Pride booth.
“Pride is a way for us to really bring our brand purpose to life by celebrating all families,” Perteet Spencer, marketing manager for Betty Crocker, said in a statement. “Not only will we be able to continue the great work we did last year, we’ll be able to gain deeper insights into today’s modern homemaker as part of our national survey.”