Hallmark is aiming at the lesbian crowd and the two-mom market. One of the new card lines is to give to lesbian couples who have children; the other is for one lesbian mom to give to her lesbian partner, said Hallmark spokeswoman Kristi Ernsting.
Hallmark did a similar reach-out to the gay community earlier this year, with specially designed Valentine’s Day cards to recognize and honor same-sex marriages.
Company spokesmen indicated during a 2011 interview with NPR that more generic gay-friendly greetings are eventually going to be part of Hallmark’s line.
via Washington Times