Amtrak targets GLBT passengers with ad campaign

Rail transportation company Amtrak is marketing directly to GLBT travelers with a targeted multimedia advertising campaign this summer. The government-owned railway is looking to our community for business – with the hopes that our love of travel will translate into more tickets sold.

Darlene Abubakar, the director of national advertising for Amtrak, told TheDC, “Most all of the major airlines, hotels and others in the travel and tourism industry target the LGBT market segment … Amtrak’s goal is to raise the level of awareness of the benefits of train travel and increase consideration and ridership amongst this segment.”