Four designs of same-sex marriage cards are being gradually released this summer by Hallmark and the collection will be widely available by next year.
Hallmark spokesperson Sarah Gronberg Kolell told the AP: “It’s our goal to be as relevant as possible to as many people as we can.”
Hallmark’s largest competitor, American Greetings Corp., has no plans to enter the market, saying its current offerings are general enough to speak to a lot of different relationships.
The Williams Institute at the UCLA School of Law estimates that more than 85,000 same-sex couples in the U.S. have entered into a legal relationship since 1997, when Hawaii started offering some legal benefits to same-sex partners. It estimates nearly 120,000 more couples will marry in California during the next three years.
Image: Associated Press