Obviously all families want to keep their children as safe as possible. According to Safe Kids Buckle Up®, motor vehicle crashes are the leading cause of death among children ages 3 to 14.
In 2003, 1,591 children ages 14 and under died and an estimated 220,000 were injured in motor vehicle crashes. Correctly used child safety seats are extremely effective, reducing the risk of death by as much as 71 percent, but nearly 73 percent of child restraints are not installed or used correctly. Half of children who die in crashes are completely unrestrained.
Safe Kids Buckle Up® is a national program developed by General Motors to educate parents and caregivers about the importance of properly restraining children on every ride. The 10-year-old program has inspected more than 920,000 car seats; held approximately 45,000 car seat checkup events around the country; donated approximately 365,000 car seats to families in need and educated more than 13 million parents and caregivers.
General Motors is the world’s largest automaker, has been the annual global industry sales leader for 76 years. Founded in 1908, GM today employs about 280,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2006, nearly 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services.