Fine children’s clothier launches The site for sophisticated kid’s clothing offers naptime specials

Parents, friends, and families searching for stylish children’s clothes and memorable newborn gifts can point their mouse in the direction of, the new,
unique web site for high end children’s clothing for girls newborn to size 6X and boys newborn to size 7.

Launched by Wayne Martin, owner of the upscale metro New York City children’s clothing boutique Basil and Lizzie, the web site features the sophisticated and unique clothing lines of 10 handpicked designers. The designers selected by Mr. Martin to be included on the site are Amelia (Italy), Ben Sherman (United Kingdom), Egg by Susan Lazar (United States), Fournier (South America), Isabel Garreton (United States), Marie Chantal (Greece), MellyMello (Spain), Neige (United States), Oeuf (France), and Smitherman & Barnwell (United States).

Both the online store and showroom take a different approach to children’s fashion – you won’t find a Disney princess t-shirt but you will be able to purchase handmade merino wool sweaters, organic cotton tunics, terrycloth robes, velvet dresses, corduroy pants, and silk christening gowns.

“We chose to feature these designers on our web site because of their focus on timeless, classic pieces,” says Mr. Martin, “Their elegant lines offer fashion – forward children’s essentials and modern special occasion clothing.’s modern sensibility attracts parents who want something a little different and of a higher quality.”

To make it easier to buy a gift for relatives, neighbors, and the children of business associates, the site includes an exclusive personal shopping service. It allows shoppers to specify a budget and describe the child who will be receiving the gift. A personal shopper from will select one specific garment or perhaps assemble a selection of items that will then be gift wrapped and shipped to the person ordering the gift or to the recipient. An online gift registry also allows parents to register for baby gifts. Friends and family can purchase gifts for shipping to their own address or have them sent directly to the recipient.

“Everyone wants to give gifts that will be remembered for years to come,” says Mr. Martin. “We offer timeless, classic, and even handmade clothes that you won’t find at Babies ‘R Us. It may be easy for expectant moms to register at a “big box” store for baby gifts but generally the quality of clothing at a mass merchant is substandard compared to better department stores and boutiques. We make it easy for moms to register for the most unique, most beautiful, and highest quality brands available today.”

Another unique aspect of the site is their “naptime” specials. From 1:00 – 3:00 p.m. EST, will offer busy parents a ten percent discount on their orders. This special reduction is especially helpful for harried moms who don’t have time to shop except for their child’s brief nap period, and for working parents who can shop online during their lunch break.

Basil & Lizzie’s first showroom is located at 23 Edgewater Towne Center, Edgewater, NJ. The showroom carries 66 lines in 680 square feet. For more information, call 201-943-1941 or visit

Source: Wayne Martin

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